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About Us

Company Culture

Enterprise spirit

Mission: "Drive green industry with technology, empower rural revitalization with sharing"


Core values:

1. Ecological Synergy
Pioneering tripartite development integrating social, ecological, and economic benefits.

2. Agricultural Tech-Revolution
Collaborating with SCAU and leading institutions to implement germplasm resource innovations.

3. Quality DNA
Operationalizing "3-Tier Inspection" (cultivation→processing→export) with root vitality metrics and foliage chromatic standards.

4. Open Empowerment
Building a floral industry hub offering growers integrated access to elite seedlings, agronomic know-how, and global distribution networks.

Greenjoy, upholding its founding ethos that "one plant can revitalize an ecosystem," persistently explores modern agriculture's ecological and social values. Rooted in Guangdong, we're building a global green industry ecosystem spanning breeding, production, trade, and services, empowering the world's green economy with Chinese ecological wisdom.

Our mission and journey

Founded in 2011 by Chairman Xie Huocheng, the company is positioned as a "leading agricultural company in the entire industry chain" with Qianfeng Town, Yuncheng District, Yunfu City as its core base. It focuses on greenhouse flower cultivation, flower seedling planting, processing and sales, landscaping projects, and the development of the entire industry chain of ecological agriculture.

History

2011

Chairman Xie Huocheng returned to his hometown to start a business and established Greenjoy, positioning the comprehensive development of ecological agriculture.

2014

Participated in the "Foshan (Yunfu) Yun'an Flower and Tree World" project, opening a new model of government-enterprise cooperation in poverty alleviation.

Mar 2014

Strategic transformation: Introduced Chen Peng's team (horticultural science experts) and started large-scale planting of small potted plants and money trees.

2015

The first intelligent greenhouse was built in Ailing Village, Qianfeng Town, and Shanghai Flower Port iron orchid and pineapple flower seedlings were introduced.

Sep 2016

Established a subsidiary "Yunfu Green Fun Agriculture and Forestry Technology Co., Ltd." to focus on the industrial development of money trees.

2017

Built a 100,000 square meter greenhouse cluster in Luoping Huanggangjiao, Baishi Town, etc., with an annual production capacity of more than 3 million pots.

2018

Guangzhou Fangcun set up a sales department to open up the core market of the Greater Bay Area.

2019

Beijing Expo won 1 gold, 3 silver and 4 bronze medals, and the brand influence has leaped 2021 to Today

2021

Layout of Southeast Asia and Middle East exports, products are exported to Thailand, Vietnam, Malaysia and other countries.

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